Instituting crowdsourcing seems fraught with dramatic irony.  Can two terms with radically different roots convey any meaning?  Can you organize or align crowds? Can you herd cats? Here is how the terms are described in Wikipedia: Institute: The word comes from the Latin word institutum meaning facility or habit; from instituere meaning build, create, raise or educate. Crowdsourcing: the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large [...]