Interesting read by Jesse Stanchak in Smartblog on Social Media on July 28, 2011:7 questions every social media strategy must be able to answer. They are:
- Who am I speaking to?
- What do they want from me online?
- What do I want them to do online?
- How can I align those actions?
- How will I know if it’s working?
- How will I keep the ball rolling?
- How will this evolve?
We have to agree, but that’s a lot to think about. And that also denies the surprising force of social media to create new connections and engagements — the power of serendipity.
One approach is to take it slow. No need to answer every question right away, the top three are a good start. Once the community takes form, they can help shape the other questions. But it’s good to know what you are looking for.
