In her Dec 9, 2011, the Wall Street Journal (http://t.co/KGmyzil1) column, Elizabeth Holmes (@EHolmesWSJ) contrasted the Twitter strategies of three different companies: Whole Foods, Southwest Airlines and Best Buy. Two key points: 1. “(Twitter) isn’t just another marketing channel … it’s more like a conversation they need to join or risk losing influence over how [...]
How Companies are Managing the Twitter Channel
December 12, 2011 By CharityMatrix
Filed Under: Community Manager, Engage Locally, Information, New Media, Nonprofits, Social Media, Social Networking
Nonprofit Organizations are Different
November 18, 2011 By CharityMatrix
It had been easy for Jeff to begin using Facebook. He logged on, used his name as username, put his age and interests, selected a photo where he was lounging by the pool, connected to his friends, and posted that he was going to join his class mates at a reunion the following weekend. He [...]
Filed Under: Charity, Community Manager, Engage Locally, Information, leadership, Nonprofits, Social Media, Social Networking, Volunteers
The Meaning of SOCIAL
October 23, 2011 By CharityMatrix
New York Times uber columnist Thomas Friedman penned todays’ Op-Ed: “One Country, Two Revolutions”, where he framed Marc Benioff’s (founder of Salesforce) description of current milestone in IT with the ‘social’ acronym, as follows: S – Speed: Everything is faster. O – Open environment: There is nothing to hide, so don’t. C – Collaboration: Enable [...]
Filed Under: Community Manager, Engage Locally, Information, leadership, New Media, Social Media, Social Networking, Volunteers
BM Global Social Media Check-up
October 12, 2011 By CharityMatrix
Reading The Second Annual Burson-Marsteller Global Social Media Check-up on Slideshare at http://slidesha.re/oOlCCw Two items jumped up, and I quote: There was a 25% increase in the number of companies using all four social media platforms studied. This growth was driven by increases in Asian companies (32% increase) and in the US companies (21% increase) Regional/local offices and functional divisions added corporate accounts to share their specific communications with targeted stakeholders, which drove the increase in accounts per company. For example IBM Twitter accounts increased from 43 accounts in 2010 to 76 accounts in 2011) If that trend holds we should expect every department, division, chapter, affiliate, center, group, and class to eventually kick-up their own SM channel. And as constituents [...]
Filed Under: Community Manager, Engage Locally, Information, New Media, Nonprofits, Social Media, Social Networking, Volunteers
Technology + Processes + People
September 23, 2011 By CharityMatrix
Nonprofits are often distressed by lack of resources: not enough donations, not enough people, not enough time, and too much to do. But sometimes it helps to look at what and how things are getting done. In a prescient article, Sean Watson (in NTEN) discusses how Technology Process Improvement can help raise more funds. I believe [...]
Filed Under: Charity, Community Manager, Information, leadership, New Media, Nonprofits, Social Media, Social Networking
