The CFO looks for ROI, or how any cost or effort is justified against other costs, generally when it’s time to evaluate effort A against effort B, C, … This interest is generally triggered when the Social Media (SM) grows in importance and size within the organization or when revenues take a dip. That’s not [...]
When the CFO comes knocking
Crowdsourcing & Corporations — Crowdsourcing finds new disciples
A January 17, 2012 article in The Wall Street Journal,“Big Firms Try Crowdsourcing“, describes how corporations are using this new approach to get things done. The term ”crowdsourcing” was coined 5 years ago by Jeff Howe in a Wired magazine article “The Rise of Crowdsourcing.” Wikipedia, a remarkable example of how powerful crowdsourcing can be, describes the term as “the act of sourcing tasks traditionally [...]
Volunteer: Do Good, Make Contacts, Get Clients in 2012.
Communication expert Janet Falk, contributed practical ideas for 2012: Volunteer Working as a volunteer for nonprofit groups supports the cause, permits you to stretch in a new direction, and can yield benefits for business development. A brief foray into local politics for the Roosevelt Island Residents Association led to media coverage and, in turn, a [...]
2012 Resolutions from DIOSA Communications & Nonprofit Tech 2.0
Nonprofit Tech 2.0 is my go-to blog for Social Media advice. If you don’t already follow the blog, make that your first resolution for 2012. A quick recap follows: 11 New Year’s Resolutions for Nonprofit Social Media Managers JANUARY 3, 2012 1. Create a “Thank You” video(s) for your 2012 fundraising campaigns … to stand out from all [...]
Managing the Dreaded “To-Do” List
As we wrap up 2011 and lunge forth in a new year, it’s a good time to think about our goals and how will we accomplish our tasks. The Wall Street Journal addresses this issue in a December 28, 2011 column, “Conquering the To-Do List.” The column identifies 7 actions to tackle your to-do list: [...]



