Community Based Organizations (CBO) live and die by the local community. The community provides both the funding, leadership and services. Some communities will be able to provide more funding while others will use up more of the services. But, in general, CBO’s thrive by support of local organizations. Over the years, the way the community [...]
The Challenge for Community Based Organizations
How to Create Content for Your Social Media
I googled “how to create content for your social media” and got 300 million hits. Here are a few links that appeared on page one: Who Cares? How to Create Helpful Social Media Content For Your .. Forget Social Media and Simply Create Content The Value of Creating a Customer-Centric Social Media Strategy … Social [...]
Social Media Strategy for Governments
Governments vary in size; NYC has hundreds of different departments — from Adult Education to Youth Development. The farsighted department of Media & Entertainment has the ambitious goal to make each participate in Social Media. I live on the Upper West Side and sometime play tennis at Riverside Park Tennis Courts and would welcome a [...]
When the CFO comes knocking
The CFO looks for ROI, or how any cost or effort is justified against other costs, generally when it’s time to evaluate effort A against effort B, C, … This interest is generally triggered when the Social Media (SM) grows in importance and size within the organization or when revenues take a dip. That’s not [...]
Crowdsourcing & Corporations — Crowdsourcing finds new disciples
A January 17, 2012 article in The Wall Street Journal,“Big Firms Try Crowdsourcing“, describes how corporations are using this new approach to get things done. The term ”crowdsourcing” was coined 5 years ago by Jeff Howe in a Wired magazine article “The Rise of Crowdsourcing.” Wikipedia, a remarkable example of how powerful crowdsourcing can be, describes the term as “the act of sourcing tasks traditionally [...]



